Client: Future Cities Catapult
Field: Art direction, visual identity, branding.
Future Cities Catapult is a government supported centre for the advancement of smart cities.I was responsible for creating the brand identity, guidelines and branded assets for Organicity, a three year, EU funded project, involving 15 collaborating organisations, bringing together the cities of Aarhus, Santander and London. The project had €7.2m funding and aimed to engage with citizens, local governments, communities and business to help define and build a platform, supporting experiments to improve City living and services.
OrganiCity puts citizens at the heart of the process of planning and implementing experiments to improve cities. Encouraging collaboration and positive growth through the sharing of data and ideas. The complexity of this collaboration and co-creation is explored through the density of particle systems, and multiple components working together.
